Disney and HP call on EYEMAGINE for eCommerce Subject Matter Expertise

Disney amusement park vacationers get a lightweight wristband embedded with a unique ID chip upon entering the park, from any Disney PhotoPass photographer. The photographers are stationed around the park, taking pictures with cameras containing GPS technology. The photography hardware picks up on the ID embedded into the wristband, and properly sorts the location in which the picture was taken.

For instance, a guest can have their picture snapped by photographers in front of their favorite landmarks, which will then be stored in the Disney PhotoPass database. When the guest leaves the park, they are then able to access all their personal photographs online using the unique Disney PhotoPass ID located on their wristband. Through the Disney PhotoPass site, visitors can customize their photos with different Disney graphics and borders.

The eCommerce Project Overview

As an eCommerce subject matter expert, EYEMAGINE helped the Disney and Hewlett-Packard teams implement the custom software architecture needed for the Disney PhotoPass service. EYEMAGINE worked closely with Disney and Hewlett-Packard to provide eCommerce subject matter expertise, Magento architecture, and techical leadership on the Magento Enterprise Edition platform.

EYEMAGINE's role in the project was to act as the metaphorical “foreman” and chief architect, overseeing the building of the eCommerce infrastructure. The Disney and Hewlett-Packard teams relied on EYEMAGINE to help with the integration of payment and fulfillment systems, and eCommerce development. EYEMAGINE ensured that each component of the eCommerce platform worked seamlessly with the PhotoPass software, to provide a fluid, intuitive user experience for the visitor.

A Look Under the Hood

Using their unique ID, the shopper can add their pictures to the products of their choosing in the Disney PhotoPass Shop. The Disney PhotoPass eCommerce website pulls all the pictures the photographers took from a visitor's trip, and makes them accessible by each eCommerce product in the shop.

The eCommerce store has a relatively small number of SKUs, but each SKU is configured so that can be customized into an unlimited number of combinations. Without eCommerce customization and special product configuration, it would be extremely cumbersome for the online store to create personalized products.

Disney Photo Products have been integrated with the photo media center database. High-resolution images typically take a significant amount of time to upload, and can cause severe site slowdown. However, images in the Disney PhotoPass shop are being handled by custom eCommerce software development that uses both high resolution and low resolution photos; low resolution images are being used for previews, high resolution images are only pulled when needed, resulting in an optimized and fast-loading website.

About Disney:

Disney's foray into the world of eCommerce is new and exciting. EYEMAGINE is proud to be a part of Disney's global evolution with Magento as their eCommerce platform of choice. Working with EYEMAGINE has allowed Disney to fully realize the maximum potential of the Magento Enterprise Edition platform and its many built-in features. The new Disney PhotoPass experience demonstrates the power of the evolving eCommerce landscape. 

About EYEMAGINE:

EYEMAGINE is an eCommerce innovator and a Magento Certified Developer. Our team is experts in the the fields of Magento Development and Digital Marketing. The team has extensive backgrounds working with some of the largest brands in the world. EYEMAGINE has helped design and develop eCommerce stores, mobile sites, and applications for respected companies as diverse as Disney, Hewlett-Packard, TOYOTA, and BRAVEN.