Inbound Marketing is proving to be a highly effective way to acquire new leads and convert visitors into buyers. While it takes a good amount of time and effort to achieve these goals, it is by far the most impactful way of reaching your buyer personas.
One of the keys to success with Inbound Marketing is consistency. To build an effective campaign, content needs to be distributed on a regular basis. Creating and publishing content routinely can be an arduous task. Fortunately, there are services available that help with this workflow.
At EYEMAGINE, we have found a way to activate the data that exists in your Magento website and create powerful new marketing opportunities. It is our Hubspot-Magento Connector and with it you can increase online sales from new customers and increase repeat sales from existing customers. The Connector passes all customer data and attributes from your Magento store into HubSpot . How can this help your Inbound Marketing efforts. Glad you asked:
5 Ways The HubSpot-Magento Connector Can Turn your Site Into a Marketing Powerhouse
1. Abandoned Cart Workflow
Are you paying attention to your abandoned shopping carts? If not, you are missing an opportunity to turn a near miss into a save. While not all abandoned carts are indications of true customer intent, many only need a nudge to become a sale.
By moving your abandoned cart data to Hubspot, you can automate your workflow and personalize your follow-up emails with images, URLs, and names for the most valuable products in any abandoned cart. Using the HubSpot workflow tool, you can send a timed series of personalized emails to your contacts who abandoned a cart, automating the follow-up process and increasing conversions from cart abandoners.
2. Post Purchase Workflow
When someone buys from you, you want to do what you can to turn that into repeat business, If you've set up your Magento shopping cart with up-sell and related product details for your top sellers, then you can create personalized emails for people who purchase them. Send a timed series that automatically incorporates product images, names, and URLs for up-sell and cross-sell items.
SEE ALSO: THE HUBSPOT GROWTH CHART PART ONE
In addition to emails, with HubSpot’s Smart Social Inbox and Smart Content tools help you break out of the inbox and personalize customer experience on your website and on social media. Social Inbox will allow you to hear what your customers are saying on Twitter and respond with helpful content and advice, and Smart Content will personalize what a visitor sees on your site according to rules you create.
3. Re-Engagement Workflow
What if a one-off customer could be transformed into a VIP customer? Build lists of customers who have not purchased in 30, 60 or 90 days. Send them discount codes or incentives to return and purchase. Utilize special content, written to keep them connected to you. After all, it is less costly to nurture lapsed customers than to acquire new ones.
4. New Product Launch Workflows
There are always opportunities to re-engage with your buyers and one of the best is letting them know about new product launches. Build a list based on similar product purchases and create an automated workflow that gets the information out to these customers quickly and effectively.
SEE ALSO: MAGENTO & HUBSPOT, BRINGING INBOUND MARKETING TO YOUR ECOMMERCE
5. Attribute Revenue to Specific Sources
HubSpot's suite of analytics and reporting tools allow you to quickly and easily see which traffic sources or marketing actions turned into revenue for you during any given time period. Generate a report in seconds and email it to anyone in the company--you can even set up recurring reports so everyone can keep track of the company's progress.
