Maintaining Thoughtful eCommerce Design
eCommerce is an industry that strives on online business and interaction. This means that your website and its presentation means everything! How you design your website either makes or breaks your company. Here are some things to consider when designing your eCommerce website.
1. Be Responsive:
Responsive web design accommodates monitors and screens of all shapes and sizes. It also allows you to change what is presented depending on their platform of choice.
For example, the company phone number can be placed front and center when the site is accessed through a mobile phone. This type of eCommerce design is very sleek and very consumer friendly.
SEE ALSO: 4 Specific Site Examples of Responsive Web Design
2. Provide a Seamless Checkout:
Your shopping cart requires thoughtful design to make the checkout process as fast as possible. You can either gain or lose a sale depending on how the process is set up.
Making the checkout process simple and easy is ideal since a customer may abort the purchase if they become frustrated with the interface. If they do stop their purchase, you can easily contact them through email and remind them of items left behind in their cart.
Possible reasons why they couldn't make the purchase at a certain time can be due to financial reasons. Contacting them at a later date may result in a purchase. Shopping cart abandonment nurturing helps increase your eCommerce store's conversion and sales.
SEE ALSO: The Zen of Recovering Abandoned Carts in Magento with HubSpot
3. Work on your SEO:
Search engine optimization allows businesses to attract the consumers that are most ready to make a purchase. It also allows you to pick apart and analyze their behaviors and mannerisms. Knowing about your clients lets you create content specific to their interests and needs and makes it easier for them to trust your company and brand.
4. Converse With Your Audience:
Communicating with your consumer directly is an absolute necessity. Direct communication can build trust and bonds between your company and your consumers. They won’t have mutual trust with your brand unless they can contact you. This is why your website should feature easy to find contact information.
5. Always Personalize:
Personalization adds an extra layer of trust between the brand and the consumer. A great way to implement personalization is by utilizing a recommendations feature. This feature automatically generates recommendations to clients based on what items they're browsing, or what they have purchased in the past. A great way to organize recommendations is by using an account system.
However, one mustn't force users to create an account since this may lead to a connection termination. Let it be a member only exclusive feature instead. Cookies can be utilized for users who do not wish to make an account.
6. Offer Enewsletters and Email Subscriptions:
Enewsletters are great for informing your audience of recent company and product happenings. You can also have incentives like free, bonus, or exclusive content for signing up for a subscription.
Enewsletters also help expand your database. You can market to these people, since they've already shown interest in your business.
7. Feature Live Support:
While costumers can usually get a hold of company representatives through email, it may take hours, even days to communicate. With live support, real time communication is upheld and customers will build a bond with the company due to this live human interaction. The company is seen as a group of human beings, instead of being a faceless organization.
These are just some of the many ways you can implement and maintain thoughtful eCommerce design. Have any eCommerce design tips of your own that you'd like to share? Let us know in the comments section, we'd love to hear all about it!
