As we all know, sometimes the whole is greater than the sum of its parts. Separately, Magento and Hubspot are the engines that power eCommerce sites and Inbound Marketing. Together, their power to engage your buyer persona and optimize conversions is exponential.
Let’s look at 5 ways this can boost your eCommerce revenue.
5. Recover Abandoned Carts
Abandoned carts are the bane of any eCommerce site right?
But, they also can be a boon. After all, someone has shown intention that they want to buy from you.
While not all of those carts are serious purchase considerations, many only need a nudge to move it into real revenue. By utilizing your customer data, you can make abandoned carts a significant part of your marketing efforts.
And did you know that it has been statistically proven, that when customers come back for a cart they abandoned, they often spend more than they initially would have pre-abandon? More reason to reach out and bring them back to your site.
4. Set Up Automated Upsell and Cross Sell Systems
You’ve made the sale and you want to make this customer a repeat one. Now, it’s time to stay connected to your buyer and let them know of further ways you can be of benefit to them with suggestions tied to their purchase.
Perhaps the item is one that needs to be refilled. You can automate a reminder email when it’s time. Look at your best sellers and find cross selling opportunities. These approaches, and more, keep the shopper active and buying, improving customer retention.
3. Consistently Nurture VIP Customers
You’ve got customers that have come to see you as a trusted resource. We know that repeat customers on average spend more than new ones. Keep that relationship vibrant and profitable. Build a list of customers who spend over a certain amount. Once you have this list, you can stay connected to these VIP’s in a number of ways.
Run special promotions exclusively for your most valued customers. Thank them for their business. Inform them of new products before the public.
By making them feel special, you can nurture continued business and keep them loyal to you.
2. Reengage Old Customers
What if a one-off customer could be transformed into a VIP customer?
Build lists of customers who have not purchased in 30, 60 or 90 days. Send them discount codes or incentives to return and purchase. Utilize special content, written to keep them connected to you. After all, it is less costly to nurture lapsed customers than to acquire new ones.
1. Give New Customers a Really, Really Good First Impression
Want to make new potential new customers more engaged?
Utilize Hubspot’s Smart Content tool that allows you to make your website dynamic. Create a specific home page just for first time visitors. Perhaps you can offer a special a promo code for your new guests?
There’s potential gold in your site data. The opportunities are as unique as your business.
Want us to take a first-hand look at your eCommerce store? Get a free consultation and let us give you some insights for improvement for your eCommerce store today.
