A sign of intelligence is knowing when you need assistance. If you’re not an expert in something, there is no shame in seeking out someone who is. This could not be more true when it comes to choosing an eCommerce agency to set up your website.
With so much business being conducted online these days, it’s important to have a site that both conveys your company’s message and offers a hassle-free experience to customers. Partnering with a seasoned eCommerce agency can help you build a website that sets you apart from the competition. But what steps should you take when you’re considering different agencies?
Steps to choosing an eCommerce Agency
1. Research
First off, look at the history. A reputable eCommerce agency will have its clients listed on its homepage and should include a summary of what kind of work was done for them. It may be time consuming, but this is where you’ll find out what the agency is good at. Do they talk about collaborative work, or do they only talk about projects they worked on alone? An eCommerce agency should work with you to create an online store you’re happy with.
In addition to the history, look at the type of clients the agency has worked for. If your business is selling shoes it may not be wise to contract an eCommerce agency that only specializes in certain industries. Find an agency that has some experience with the industry you’re in. It doesn't need to be an exact match, but an agency that has done some previous work for a client in the same business can bring in some of their own ideas you may not have thought about.
2. Criteria
After looking at the history, actually go to the websites the agencies you’re interested in has worked on. This will give you an even better idea of what they're capable of. Don’t just go to one or two of the sites though, spend some time on each website they've been involved with. Hiring an eCommerce agency that constantly applies the same boring layout probably won’t yield the results you’re looking for. You want a talented team capable of fulfilling your vision.
3. Contact
Once you've found an eCommerce agency you’re interested in, reach out to them for a consultation. This is your chance to ask questions. If you saw something you loved, or hated, on a previous client’s page, bring it up. Ask them why they went that direction or how they may incorporate something similar on your site. This is also a great time to inquire about future support. What other services does the agency offer and how can that benefit you?
4. Budget
As far as cost goes, remember that cheap work isn't good and good work isn't cheap. You’re trying to increase your sales and, as the saying goes, it takes money to make money. Don’t be afraid to go a little bit above your expected budget if you feel it will result in a higher conversion rate.
5. Decision
An eCommerce agency should bring ideas, experience, and a willingness to work with you on your project to the table. You shouldn't feel bullied or pressured, you should be excited for the work they’re doing for you. By doing your homework and asking questions you’ll find the right agency to build you the website of your dreams.
