An Evolving Marketplace= New Marketing Opportunities
The marketplace has greatly shifted since the emergence of ecommerce, influencing the marketing strategies retailers implement to reach consumers.
Tools have been created to ease the process of running an ecommerce business. The Magento HubSpot integration was developed for eCommerce merchants to have access to customer retention and marketing tools in one place.
Magento HubSpot Integration Features
The Magento HubSpot Integration provides marketing tools for engagement, promotion, and personalization with some of the latest and most effective marketing techniques available. The following Magento Hubspot integration features empower online merchants with valuable tools to surpass competitors.
1. Magento Email Marketing Automation
Promote Product Launches:
Stop sending emails to your entire database. Take a look at customers’ purchasing habits to send them emails of new product launches they may be interested in. This personalization is appreciated by customers because emails are tailored to their specific taste and needs.
Acknowledge Frequent Buyers:
Build lists of customers that buy the most from your online store to send them emails with discount codes or promotions. These customers are among your most loyal customers, so treat them well. Thank them for their purchase and let them know they are appreciated. Customer loyalty is a must for long term sales.
Bring Back Former Customers:
Utilize the email automation tool to reel in customers that have not shopped at your online store in a while. Let them know you miss them and insert previews of the latest or most popular products. Send them a code for free shipping as an incentive for them to return.
SEE ALSO: Understand Inbound Commerce ROI with Magento and HubSpot
2. Smart Content Tool
Personalize Page for Consumers:
One of the most beneficial tools that appeal to the modern shopper is the Smart Content tool. Online shoppers want a shopping experience that is tailored to their liking. This tool creates the personalized experience by adapting the home page to the visitors’ interests. The content that is shown is based on purchase history.
3. Marketing Results Reports
Focus On Effective Strategies:
Spending hours on marketing efforts that don’t drive sales is a waste of time and money. The analytics provided by the Magento HubSpot extension pinpoint the marketing efforts that worked well during specific time periods. Try new strategies and use insights to push the successful ones further.
A Must-Have Magento Extension
The Magento HubSpot integration may be a good fit for your online shop. Before you decide to implement this tool to your Magento store, try it out for 30 days, so you know it’s right for your business.
