If there was something you could use with your Magento platform that would give you access to data you've never seen before and abilities you've never had, would you be interested in it? Luckily for you, the HubSpot Magento Connector developed by EYEMAGINE does exactly these things. It allows you to see what your customers are doing so you can market to them more effectively.
6 Features of the HubSpot Magento Connector
1. Recover Abandoned Shopping Carts
How frustrating is it when customers fill their shopping cart only to leave your site without ever clicking the buy button? The HubSpot Magento Connector helps you to face this problem head on. You’ll be able to personalize your follow-up emails with images, URLs, and names for the most valuable products in any abandoned cart. Plus, you’re able to automate the process while still making it personal. By utilizing workflows you’ll be able to schedule a series of emails that will increase your conversion rate.
2. Be First
What online business wouldn't want to market like Amazon does? The HubSpot Magento Connector gives you this ability. Being able send timed emails to customers helps with upselling, cross-selling, and reordering. Integrating HubSpot and Magento will allow you to let your customers know when it’s time to purchase again, rather than you waiting for them to realize it. If you wait, it gives the customer an opportunity to seek out a competitor. As the saying goes, if you’re not first, you’re last.
3. Target Your Objective
Wouldn't it be nice if you could gather all the customers who bought certain items into neatly organized groups? Then you'd be able to cross-reference these groups, figure out who is buying what, when they’re buying it, and what else you should be marketing to them. The HubSpot Magento Connector gives you this capability. You’ll be able to access historical data from your customers allowing you to market to them with a laser focus.
4. Be Analytical
Data tells you what’s working, what isn't, and where your focus needs to be. The HubSpot Magento Connector takes your data reporting to the next level. You’ll be able to easily access metrics like traffic sources or marketing options and quickly formulate reports to share with anyone in the company. Additionally, you can set up automatic reporting emails. This lets everyone stay up to date on what your business is doing while freeing up time to work on other projects.
5. Create Lists
The HubSpot Magento Connector not only gives you more access to data, it gives you options to do more with it. You can create a list of everyone who has ever purchased something similar from you, or build a list of everyone whose total order value is above a certain amount. These list creation features will also allow you to increase your social media engagement. You can group customer's together based on the amount of Twitter followers they have. This will let you engage with influential people on social media which will only help spread the word about your company.
6. Be Social
By using the HubSpot Magento Connector, you’ll be able to break out of the box and personalize the customer experience on your website and as well as create a bigger presence on social media. You’ll be able to see what your customers are talking about and respond to them with the appropriate content. Furthermore, you’re able to customize what people see when they visit your site. The hero image on your homepage can change depending on what the customer has previously purchased. You can appeal to people right off the bat rather than making them search for what they want to see.
Conclusion
The HubSpot Magento Connector offers much more than what can described in a blog post, this is just a quick rundown. For a detailed explanation of the power and capabilities of the HubSpot Magento Connector visit hubspotintegration.com. There you will see an in-depth explanation of everything you're missing out on by not integrating your Magento platform with HubSpot. To schedule a free consultation with the developers of the HubSpot Magento Connector, click the button below.
