We live in an uncertain world where all we want is for someone to produce the results that they promised. EYEMAGINE's exclusive Foundational Assessment Program can take that uncertainty out of the equation so that you KNOW that your marketing strategies and efforts will bring measurable results and marketing success.
How do we do this?
We begin with a comprehensive deep dive into your business conducted by our team of marketing and technology experts. This will give you a firm, clear understanding of exactly what constitutes marketing/sales success, and it will allow us to develop a detailed plan or blueprint of exactly how to achieve that success.
After this is completed, we develop a comprehensive marketing strategy that will define the exact elements of your marketing plan, the investment needed, the ROI expected and the timetable in which it will be obtained. For a complete look at our entire Discovery and Assessment process, check out Strategic Buyers Insight Report: Roadmap to Marketing Success.
Let’s take a deeper look into this process.
Marketing Results With Certainty
It is unheard of for any marketing agency to be able to state with certainty what you should expect from their marketing efforts. We have developed a unique Strategic Foundational Assessment Program that gives our team the insights they need to develop an accurate, results-driven marketing plan. That way, clients know exactly what they should expect from an engagement.
How is that possible?
It starts by engaging EYEMAGINE to conduct a Foundational Assessment Program. This is a 60-day deep dive into your:
- Business: we evaluate your website’s design, UI/UX, findability, usability, SEO and content
- Industry and Competitive Positioning: we look at the trends and pressures in your industry that will impact your marketing and sales efforts.
- Sales Performance: we look into the alignment of your marketing and sales teams. Are they on the same page? Are your interface and CRM optimized for great performance?
- Social Media Performance: we analyze your practices and make recommendations to ensure engagement by influencers.
- Marketing Performance: we evaluate your marketing program for demand generation, lead management and nurturing, content creation, and optimization of your marketing automation platform.
SEE ALSO: What KPIs Should You Care About to Ensure Marketing Success in 2017?
A breakdown of topics and aspects that will be looked at during this initial review include:
- Stakeholder interviews for development of a Strategic Buyer’s Insight Report
- UI/UX
- Marketing/Sales assets
- Marketing program
- Competitive landscape
- On-page
- Performance SEO
- Demand generation
- Lead nurturing and management
- Social media
- Brand influencer performance
- Sales enablement
- Abandoned cart performance
- Client retention and re-engagement.
Upon the conclusion of that analysis, EYEMAGINE will deliver the Foundational Assessment Report and present a comprehensive marketing plan. This will define:
- The exact elements of our marketing plan
- Best practices they follow
- The investment needed (budget)
- The ROI expected
- The specific Key Performance Indicators (KPIs) that we’ll need to achieve success
- And the time table in which it will be obtained (more on that here).
You need to understand the best practices for your industry and have a methodology for implementing them if you want your company to stand out from your competitors and achieve marketing success. The information that you’ll gain from our Foundational Assessment process will give you this knowledge, allowing you to effectively develop and carry out a marketing strategy that will connect with your buyer personas, drive conversions and allow you to achieve long-term, sustainable marketing success.
