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Personalization as a Marketing Strategy - How to Get it Right

Caroline Ruhland Caroline Ruhland on January 6, 2017 at 10:17 AM
Personalization is an effective and popular marketing strategy. Here, we break down how it works and how to get it right.

Marketing Strategy: The Latest in the Battle Between Long and Short Form Content

Marketing Strategy: The Latest in the Battle Between Long and Short Form Content

One of the most persistent topics that people have questions about is content marketing- more specifically, the choice between long form and short form content.

How A Foundational Assessment Can Deliver Certainty in Marketing Efforts

How A Foundational Assessment Can Deliver Certainty in Marketing Efforts

We live in an uncertain world where all we want is for someone to produce the results that they promised.

Primary Reasons for High Bounce Rates and How to Solve Them

Primary Reasons for High Bounce Rates and How to Solve Them

Here, we break down the primary reasons that online businesses have high bounce rates and discuss how to solve them today.

4 Top Branding Guidelines to Improve Your Marketing Strategy

4 Top Branding Guidelines to Improve Your Marketing Strategy

Your brand is the essence of your business. We’ve created 4 steps to help you successfully build your brand into your marketing strategy.

Hiring Multilingual Agencies to Market and Sell Internationally

Hiring Multilingual Agencies to Market and Sell Internationally

International and multilingual marketing capabilities are essential. Here, we break down how to know if your digital marketing agency is right for the job.

3 Do’s and Don’ts For A Successful Holiday Marketing Campaign

3 Do’s and Don’ts For A Successful Holiday Marketing Campaign

Here, we run through the top 3 dos and don’ts to stand out in the eyes of a consumer and a successful holiday marketing campaign.

Multimedia Technology: How to Incorporate Multimedia Into Content

Multimedia Technology: How to Incorporate Multimedia Into Content

Multimedia is a powerful, unique inbound marketing tool that all online businesses should be aware of.

What’s New With Keyword Strategies and Inbound Marketing

What’s New With Keyword Strategies and Inbound Marketing

With their new idea of pillar content, HubSpot encourages marketers to rethink how they approach keyword strategy.

How to Create an Effective Marketing Strategy With Buyer Personas

How to Create an Effective Marketing Strategy With Buyer Personas

For online businesses to succeed, they need to have a clear sense of who they are marketing to, what those individuals want to see and how they want to see it.