Photo Navigation for eCommerce
eCommerce is just as important as retail commerce, if not more, as it continues to grow rapidly. Many people, however, still prefer to go out and shop at brick-and-mortar stores instead of shopping from the comforts of their home.
Why is that? Because people enjoy window shopping. Looking around at decals and taking in the aesthetics of a store is a huge part of the shopping experience. Photo navigation may create the window shopping experience for online shoppers.
Photo Navigation Recreates the Feel of Window Shopping
Pinterest has gained a huge following and has inspired the design layouts of many different eCommerce shops. Pinterest cleanly showcases images that users can pin to and showcase on their own wall. This sleek layout intrigues many users as they are able to navigate different boards full of photos.
Like Pinterest, photo navigation consists of a grid that showcases your products instead of showing them in a straight list. This design trend effectively evokes the sense of window shopping for consumers. Instead of just sorting through lists, the products stand out, persuading your visitors to either purchase or inquire more about the product.
The following is an example of how Swirls Bake Shop displays their products with photo navigation:
This grid style has become wildly popular in recent times, so eCommerce store's must be careful when making the jump to image grid based design. Since many companies are jumping on the bandwagon, the style may not come off as unique. Instead of using the same cut and paste grid design, develop your own unique design that allows both customization and a friendly user interface.
Is photo navigation a good fit for your eCommerce business?
Photo navigation may or may not be suitable for your eCommerce store. Contact an eCommere agency to figure out if a product grid display would better engage with your ideal target audience. Providing a visually appealing eCommerce store will increase conversions and sales while providing an enjoyable shopping experience for visitors.
If your company has not incorporated photo navigation to your eCommerce store, make sure to utilize Pinterest as a marketing tool. Companies are using the website to showcase their products and communicate with costumers, as they are able to measure effectiveness with the new Pinterest analytics tool.
Utilizing social media networks, such as Pinterest, lets you gain more reach and creates a higher level of engagement with your target audience. If you haven't navigated through Pinterest before, we hope this article convinced you to check it out and consider if grid design would be a perfect fit for your company.
