Social media has been regarded as just a ‘fad’ by many, but the ability it has to consume our lives proves otherwise. This powerful tool that connects people in seconds has helped businesses thrive, and others to receive negative attention.
Social media cannot be ignored by eCommerce businesses, it must be controlled or it will be controlled for you.
Drafting a Social Media Strategy
I’m assuming you've realized the influence social media has on consumers and the way it can shape your online business’s reputation, so you've decided to create a social media strategy.
Here are 4 tips some of the biggest retailers and organization have employed in their social media strategies to gain thousands to millions of followers- and extensive revenue.
1. Be Consistent: Treat social media networks as if they’re living things. Post regularly to keep your business top of mind and make sure the published content is relevant to your audience.
Don’t forget to reply to your followers within a timely manner or expect to receive further complaints, all in public view for everyone to see.
2. Keep the Audience in Mind:Stick to what you know, stay on topic, and most importantly, speak with your audience. Provide solutions and educate them with content they will enjoy.
Make sure you have a cohesive tone throughout all networks, no matter who is creating the content. To keep a consistent tone, create a word bank your team can refer to for certain words or phrases.
3. Adapt to the Outlet:Don’t treat Facebook, Instagram, Pinterest and other social network users in the same manner. Each platform has unique features that can be utilized, such as hashtags for Twitter and long images for Pinterest.
Remember to focus on the channels your specific audience spends the most time on to place a higher focus on those networks. Through time, research and experimentation, you will notice which network is the most suitable for your business.
4. Create Reasonable Goals:Having hefty expectations is unrealistic. There are a few companies that have managed to attract thousands to millions of new followers within a short period of time, but these instances are not common- results don’t appear overnight.
Measure Results
Have patience, but always remember to keep an eye on all social media efforts. Don’t feel discouraged when starting your social media strategy; it takes time to build up a solid foundation.
There’s a misconception regarding the difficulty of managing a social media campaign. Many think anyone that has a personal Twitter or Facebook account is able to create a great social media strategy- think again.
Make sure to employ a team or person that is reliable, has an eye for detail, can demonstrate results, and most importantly, someone that is trustworthy.
Your online reputation takes time to build up and a matter of seconds to be destroyed through social media.
Trust us to create a social media strategy that will bring results to your eCommerce business.
