eNewsletters are an extremely important component for retaining customers and creating brand loyalty, but persuading visitors to sign up for an enewsletter is not always easy. If you’re having trouble encouraging visitors and customers to sign up for your enewsletter, follow these 3 steps to increase your email newsletter subscribers.
Before you follow these 3 steps, make sure to be aware of your target persona. Knowing your buyers will help create rewards and content that appeal to them. Include a prominent call to action button where it can be seen, and advertise the enewsletter on all social media networks to create awareness.
3 Steps to Increase Your eNewsletter Subscribers
1. Provide an Incentive:
Depending on your product or service, provide an incentive for subscribing to the newsletter. Often times, people are a bit hesitant to give up their contact information, so give them an extra push for them to do so. Offering a discount is a great incentive to encourage customers to sign up, especially if they were already interested in purchasing a product.
Here’s a great example of how Lulu’s, an online clothing retailer encourages their visitors to sign up for their newsletter:
2. Demonstrate Value:
The first thing that comes to mind when a person is prompted to subscribe: SPAM. Let your visitors know exactly what they will be expecting from your newsletters, for example one email per week, a special discount, reminders of product launches, and so forth. Provide a quick description of how they benefit from receiving your emails, and they won’t hesitate to sign up. Remember, it’s all about ‘WIIFM’.
SEE ALSO: How to Generate More Visitors, Leads, and Customers With Inbound Marketing
3. Create Workflows:
Let’s take a moment to be grateful for email automation. Creating workflows not only save us time, but they help create brand loyalty, guide a visitor closer to complete a sale, and increase enewsletter subscribers.
Workflows help increase your email newsletter subscribers by using customer segmentation. Customers that have already purchased from your store will receive a follow up email with the option to subscribe. In the follow up email, you can include the benefits of signing up for the newsletter AND an incentive. There’s a higher chance they will sign up for your newsletter, because they have already expressed interest in your business.
Use an Inbound Marketing Platform
Having a large database is essential for eCommerce businesses. The marketing efforts used to increase subscribers can effectively be monitored by using inbound marketing software, such as HubSpot.
Through HubSpot, it is possible to easily create landing pages with sign up forms. Workflows can also be created with customer segmentation and email templates. All efforts are analyzed and clearly displayed to save time and future resources.
Consider using an inbound marketing platform to increase subscribers, along with generating more traffic, leads, and customers. Have you incorporated inbound marketing to your marketing efforts? Let us help.
