Responsive Design Emails & Website Elements
As customers continue to use their mobile phones for day-to-day eCommerce shopping, online retailers have to keep in mind key design elements in creating unique user experiences. Customers are checking their phones for email updates, news, research, and other distinctive needs. It’s time to consider responsive design email and website elements for not only your eCommerce site, but also for email marketing campaigns.
Responsive Design Elements:
Responsive Mobile Considerations
As mobile search continues to rise, your brand needs to provide answers effectively through various mobile mediums, separating your company from the ones that can’t. Because of its mobile browsing support, responsive design is a great method to capture and retain customers. Maintaining your brand across all platforms delivers consistency that customers can trust.
A good responsive design takes the finer points of user experience into consideration, including the reach and position of a customer’s thumb. Responsive designs should place calls-to-action and conversion points in areas closest to the user’s thumbs. The easier it is for them to continue with their shopping flow, the better the user experience. Leaving a small space around buttons and links allows customers to refrain from accidentally clicking the wrong link. You should assume that many users will be using their phones in slow 3G networks; the less they have to click the better.
Trimming down javascript and other heavy front end development will speed up load times. Unique mobile features such as location based GPS, accelerometer, and social media can be leveraged for a better eCommerce shopping experience.
Responsive Email Design Considerations
Responsive design email layouts automatically resize email content based on your customer's device type and screen size. If you think of an email as a grid of content, the items can be organized into movable parts that will make sense in any screen layout. Here are 7 big tips for responsive design emails:
1. Choose a clear font that is not difficult to read in small text is key in ensuring customers read the entire message.
2. Font sizes must also be limited so that text is not hard to read on small screens.
3. Subject lines in email headers must be kept short in order to prevent them from being cut off.
4. Pre-header text can be used as an alternative to really entice the recipient.
5. Images and videos must also be able to respond to the devices customers are using to view their emails.
6. Website links in emails typically should be placed at the bottom in easy-to-click buttons.
7. Consider how emails look and how recipients will engage with them; its best to design your emails to avoid accidental clicks. Relevant buttons links or other tabs must be large enough for fingers to click on.
