It may sound too good to be true to naturally attract customers without having to distribute promotions through expensive media channels- but it’s not. Luckily, content marketing helps eCommerce businesses to naturally attract new site visitors and increase conversion rates without spending much.
It takes hard work and strategy planning to see results; it’s not a matter of creating a short blog, sitting back and magically experiencing a huge hike in traffic. Surprisingly, many people assume that’s how content marketing works. The following are a few components of content marketing- also known as inbound marketing- that will help your eCommerce business crush competitors.
Content Marketing Components
Create a Blog
Online shoppers have been tracked and analyzed to shed light on buying patterns. Data shows the increased amount of online shoppers that research products and interact with a site several times before purchasing. Creating an eCommerce blog gives your business the opportunity to be found when an online shopper searches for your products.
Your eCommerce blog also helps to establish a reputation as an industry leader. The quality and educational content will differentiate your eCommerce business from the rest. Blog regularly, aim for 3 blog posts per week to keep consistency . The benefits a blog can contribute to your eCommerce business should make it a necessary component of your eCommerce business.
Engage With Visitors through Social Networks
Once upon a time, word of mouth consisted of telling someone about an experience you had with a company. Social media has enhanced word of mouth dramatically. Information spreads faster than we can count to ten, and a single post can take a toll on your business. Your social reputation matters more than ever before, so monitor it carefully.
Companies assume that staying away from social media networks will erase them from the map. They’re wrong! People will share their experiences with your eCommerce business whether you’re on Facebook or not, so start controlling your reputation. Learn how to speak to your customers and position your eCommerce business in good light.
Include High-Quality Videos and Images
Content not only consists of text, but also other interesting content, such as videos and images. We often look to the internet to relax and be entertained, instead of reading huge college essay-style blog articles. Include images and videos to entertain your audience, but make sure the content is always high quality. A low quality image and videos will cause your site and content to look unprofessional.
Content Marketing has been considered the most effective method of marketing with its powers to draw customers in while building relationships. eCommerce businesses cannot ignore this new strategy to improve their business. Failing to do so will limit their opportunities to build a social presence. If you've considered adopting a content marketing strategy to increase traffic and customers, we are glad to help.
