In Magento's latest release of its Enterprise Edition software, version 1.10, customer records can be segmented based on customer attributes (name, address, gender, etc.) as well as purchase behavior.
As you can imagine, this level of control over customer lists can be incredibly powerful for targeted email campaigns.
In addition to being able to separate lists of customers with Magento Enterprise Edition, customers can be provided with targeted content based on their customer attributes and/or past purchase behavior. If you want to promote a certain product to a customer that has not yet purchased it, Magento Enterprise Edition makes it easy as a few mouse-clicks.
Contact us to find out how Magento Enterprise can help your business target customers accurately and effectively.
