Responsive Design and Inbound Marketing
Inbound Marketing
You've recently adopted inbound marketing for your eCommerce store and are patiently waiting to see results. But is your online store providing the ultimate shopping experience for visitors?
Inbound marketing will draw visitors to your site with appealing content, such as blog articles, eBooks, and instructional videos. They’ll want to learn more about your company or the services you have to offer after the quality and consistency you've provided for them.
The most important aspect of inbound marketing is to get these visitors to become leads and then customers, so think ahead and provide an enjoyable experience to keep customers engaged with your company. Don’t give them any reasons to walk away from your online shop.
SEE ALSO: How To Generate More Visitors, Leads, and Customers With Inbound Marketing for eCommerce
Responsive Design
Once you draw visitors to your eCommerce store, your storefront must be presentable on any device. Online shoppers primarily use their mobile phones for browsing and product research, then proceed to complete a sale through larger screens- tablets and desktops.
Your eCommerce store must implement responsive design to adapt to any device customers are using, or visitors will leave your site if it takes long to load, or if it’s too small to browse through. Think of a time where you visited a page and you had to squint and pinch until the text was legible. Not too appealing, is it?
Here’s an example of an impeccable storefront on any device with responsive design:
SEE ALSO: 4 Specific Site Examples of Responsive Web Design
Responsive design allows your eCommerce business to be coded and adapted to any device, eliminating the need to have separate mobile sites or an application. This leads to lower bounce rates and higher conversion rates.
You won’t have to spend extra funds adapting to new devices with responsive design, it adapts to new devices. Your online shop will always be professional and easy to navigate through for anyone landing on your eCommerce business.
The user experience delivered through inbound marketing and responsive design will help drive business results, while achieving your company’s marketing goals.
Be innovative and adopt the latest trends that prove results with EYEMAGINE's inbound marketing services and Magento certified professionals equipped to transform your online shop into a delightful responsive experience.
