BRAVEN’s Bluetooth speakers carry a unique sensibility. The popular audio device is one of the few that can be listened to anywhere - unplugged - which means that consumers can use BRAVEN speakers while they're doing things like skateboarding, lounging by the pool, or even charging their phones. However, even though the brand speaks to consumers’ active and mobile lifestyles, they found that their website didn’t successfully get that message across.
They needed to update their site so that it would convey the BRAVEN experience and demonstrate the edge that the brand has over its ever-expanding competition. In technical terms, they needed a site that could:
What better way for an audio retailer to distinguish itself from the competition than to present its newly upgraded website at the Consumer Electronics Show? BRAVEN reached out to EYEMAGINE to help them make this happen. However, there was one catch: presenting their new website at the Consumer Electronics Show meant that the EYEMAGINE team had only 2 months to develop, design, and launch - and still created a Webby Honoree and W3-winning property.
EYEMAGINE delivered this tailor-made upgrade for BRAVEN to drive their eCommerce conversions and increase their site's performance. The website redesign resulted in the following improvements just 30 days after the launch:
BRAVEN initially built its business using the Magento Community 1.6 platform. With healthy growth spurts and increases in overhead, the company decided that an upgrade to Magento Enterprise Edition was necessary to scale operations. With this upgrade, EYEMAGINE wanted to ensure that the company's site harmoniously represented the BRAVEN lifestyle and communicated to consumers the awesome listening experience that its products offer.
In order to convey the lifestyle aspect of the brand, EYEMAGINE turned up the volume on the site’s user experience (UX). Specifically, the site was redesigned to:
Overall, EYEMAGINE proved to be the right Magento Gold Solution Partner to realize the retailer’s business dreams and reach its deadlines.
To make BRAVEN's site better reflect its brand identity, EYEMAGINE transformed it by showcasing the brand and its robust lifestyle. Specifically, we worked to accentuate BRAVEN's brand personality and vision through the use of modern visual aesthetics, utilizing the products as brand “heroes.” Specifically:
