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Braven

Case Study

BRAVEN Case Study Responsive Web Design

The Challenge

BRAVEN’s Bluetooth speakers carry a unique sensibility. The popular audio device is one of the few that can be listened to anywhere - unplugged - which means that consumers can use BRAVEN speakers while they're doing things like skateboarding, lounging by the pool, or even charging their phones. However, even though the brand speaks to consumers’ active and mobile lifestyles, they found that their website didn’t successfully get that message across.

They needed to update their site so that it would convey the BRAVEN experience and demonstrate the edge that the brand has over its ever-expanding competition. In technical terms, they needed a site that could:

  • Support a flexible, robust framework
  • Handle intensive ERP
  • Automate distribution
  • Easily report inventory
  • Keep tabs on customer service

What better way for an audio retailer to distinguish itself from the competition than to present its newly upgraded website at the Consumer Electronics Show? BRAVEN reached out to EYEMAGINE to help them make this happen. However, there was one catch: presenting their new website at the Consumer Electronics Show meant that the EYEMAGINE team had only 2 months to develop, design, and launch.

W3 Award Winner EYEMAGINE Braven

BRAVEN Case Study Website Optimization

The Solution

EYEMAGINE delivered this tailor-made upgrade for BRAVEN to drive their eCommerce conversions and increase their site's performance. The website redesign resulted in the following improvements just 30 days after the launch: 

  • Page load time decreased by over 20%, resulting in consumers spending 3x longer on their site 
  • Average quantity per transaction increased by over 116%
  • Conversion revenue through Google AdWords rose by 85% and visits via social referral increased by over 40%
  • Consumers’ average order value more than doubled 
  • Over 10% increase in direct visits to homepage
  • Direct conversions equaled 66.19% and organic search conversions equaled 33.14%
BRAVEN needed to convey a lifestyle experience through their website, while boldly declaring that it’s volumes above its ever expanding competition.

Features: Custom Functionality

 

BRAVEN initially built its business using the Magento Community 1.6 platform. With healthy growth spurts and increases in overhead, the company decided that an upgrade to Magento Enterprise Edition was necessary to scale operations. With this upgrade, EYEMAGINE wanted to ensure that the company's site harmoniously represented the BRAVEN lifestyle and communicated to consumers the awesome listening experience that its products offer.

In order to convey the lifestyle aspect of the brand, EYEMAGINE turned up the volume on the site’s user experience (UX). Specifically, the site was redesigned to:

  • Anticipate new BRAVEN products
  • Show off the product’s features
  • Function with a new re-platform to Magento Enterprise Edition

Overall, EYEMAGINE proved to be the right Magento Gold Solution Partner to realize the retailer’s business dreams and reach its deadlines.

To make BRAVEN's site better reflect its brand identity, EYEMAGINE transformed it by showcasing the brand and its robust lifestyle. Specifically, we worked to accentuate BRAVEN's brand personality and vision through the use of modern visual aesthetics, utilizing the products as brand “heroes.” Specifically:

  • We created an image-based grid layout on the homepage that visually drew in site visitors and replaced the former text-heavy layout
  • We designed custom interactive product pages for enhanced user engagement
  • We automated data imports for invoices, shipments, and tracking information to allow the company to handle a growing number of orders
  • We hosted all images on a CDN, which allowed BRAVEN to easily control and configure product images
  • We put a video slider “above the fold” that would entice consumers with product images immediately upon visiting the site 
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BRAVEN Case Study Custom Functionality