Not too long ago, buyers used the online shopping space as a measure of convenience to purchase items that were small and easy to pack (Amazon, after all, started out as an online bookstore). eCommerce and eCommerce technology then was seen as the convenient alternative to in-store shopping, and while it offered easy access and greater selection, online shoppers generally knew what they wanted before visiting the website. No longer. As we detailed before, product research defines buying habits online and it plays a big value in shopping these days and that will only increase as accessibility to shopping websites is made available to all compatible electronic devices.
For the second year in a row, mobile communication sales have gone up, and naturally, the volume of mobile commerce transactions has been rising. Buyers now expect to navigate large marketplaces with the swipe of a finger on their touchscreens and so in return, many products that were considered to be showroom and in-store only (like furniture, clothing, and footware) have become prime commodities online.
Mobile commerce also attracts affluent and older consumers to shop online. With this demographic likely to be able to visit an eCommerce website at any time through a browser, a mobile site, or an app, these consumers are pushing the trend of eCommerce becoming a bigger force than in-store purchases. With demographics more likely to pay for premium mobile subscriptions and mobile access, mobile users increase their motivation to use the phone to make purchases. Along with browsing the web, reading email, listening to music, and communicating through social networks, mobile shopping has become the next big attraction in using the mobile sphere. And with smart phones constantly innovating their user navigation, it’s easy to see why mobile commerce is expected to become such a powerful force with all age groups and demographics within the next few years.
Are you ready for mobile commerce? You can read further with the article Mobile in Europe is growing.
