Online Marketing for eCommerce
eCommerce businesses are still learning how to maximize their return on investment (ROI) in their online marketing for eCommerce strategy. SEO is a must these days, but many growing eCommerce businesses are still not up to par with simple SEO techniques and strategies. While SEO is a foundational element in any online presence, eCommerce managers and businesses should be concerned with more.
Taking an online business to the next level is an always present line item in any eCommerce manager's to-do list. How that's done is separates good eCommerce managers from exceptional ones.
Online marketing for eCommerce means many things to many people. One facet of online marketing that's dominating in effectiveness and return is Inbound Marketing.
Inbound marketing involves valuable content like white papers, eBooks, blog articles, recipes, instruction manuals, and any other piece of digital content that appeals to anyone that is online.
The content is, effectively, the honeypot.
Offering your customers value is a fundamental sales tool used by all good sales people. Adding value to your customer demonstrates good faith, benevolence, and a true desire to better that customer's life. Offering valuable and free downloadable content opens an inroad to your online business. Taking that inroad is the essence of Inbound Marketing.
What is the complete toolset used by Inbound Marketing professionals?
- SEO
- Analytics
- Social Media
- Content (blogs, recipes, how-to guides, eBooks, manuals, white papers)
- Marketing Automation
- Landing Pages
- Email Nurturing Campaigns
These tools, when used together properly and effectively, result in larger volumes of targeted traffic. Because the traffic is specific to the audience in search for the valued content, conversion rates will increase.
When conversion rates increase, revenue increases.
Increasing revenue through inbound marketing is a key to the future of eCommerce.
