By now you’re probably well-aware of what inbound marketing is, (if not check out this blog post) but do you know the latest statistics? You may not be familiar with the best inbound marketing practices to follow in order to maximize its potential. Here are 12 statistics about inbound marketing that may surprise you and give you a better idea of what you should be doing.
Lead Development
This is what it’s all about. What’s the point of a marketing campaign if it’s not developing leads? Inbound marketing not only helps develop leads, it develops better leads.
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Forrester Research found companies that are better at nurturing leads see 50% more sales at a 33% lower cost.
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Nurtured leads also spend more than their non-nurtured counterparts; on average their purchases are 47% larger.
Search Results Matter
Inbound marketing is all about getting found. If people can’t find you they can’t buy from you. Therefore, search engine optimization plays a big role in inbound success.
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According to HubSpot, having more website pages will benefit your business. HubSpot found that websites with 51-100 pages see 48% more traffic than those with 1-50 pages.
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eConsultancy says 94% of the links clicked by users on search engine are organic, not paid.
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Plus, 68% of those organic clicks come from the top three results.
Write Place, Write Time
Once people find you, it’s important to have engaging content for them to consume. Inbound marketing relies heavily on people choosing their own path. Quality blog posts give people an idea of what your company is all about and gives them a chance to have their questions answered by you instead of someone else.
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Not blogging is inexcusable. HubSpot found that B2B companies that blog once or twice a month generate 70% more leads than companies that don’t blog at all.
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Bumping up your blogging frequency has a dramatic effect as well. Companies that blog three to eight times per month almost double their leads according to HubSpot.
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HubSpot also says the average company will see its traffic grow by 45% just by increasing the total number of blog posts from 11-20 to 21-50.
Socialize
People are spending more and more time on social media sites every day; successful inbound marketing efforts need to take advantage of this. Being able to see what your potential customers are talking about gives you a better idea of how to market to them. Additionally, it gives your company a personalized identity which increases trustworthiness.
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Having a presence on social media matters. HubSpot found that companies with 51-100 followers on Twitter see 106% more traffic than companies with less than 25.
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Plus when it comes to the lead-to-close rate, social media dominates outbound marketing. Hubspot says social media’s lead-to-close rate is 100% higher than outbound marketing.
Provide A Target-Rich Environment
If you think of your website like a dart board, think of the landing page as the bull's-eye. Now, if you could increase the number of bull's-eyes on the board, making it easier to win your game, why wouldn’t you? Inbound marketing success is aided by options, the more options people have the better chance they’ll become an actual lead.
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Something as simple as increasing the number of landing pages by 5 increases the amount of leads a company sees. According to HubSpot, boosting the number of landing pages from 10 to 15 increases leads by 55%.
Email Correctly
Your outbound and inbound marketing campaigns need to work together. Your emails need to be optimized for the people you’re sending them to.
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First off, it’s important to note that HubSpot says email lists decline by 25% per year. In order to combat this, your emails need to be interesting and engaging. For example, HubSpot also found 65% of people prefer emails that are mainly comprised of images.
Inbound Marketing Is Adaptive
Effective inbound marketing shouldn't be difficult. In fact, you’re probably doing a better job of it than you realize. That being said, there is always room for improvement. Even if you think you’re knocking it out of the park, just imagine the possibilities if you had the guidance of an inbound marketing expert. Click the button below to schedule a free inbound marketing consultation.
