EYEMAGINE Designs and Develops Custom Magento Enterprise Responsive Design eCommerce Store for cinda b
Irvine, CA – May 6, 2014 – EYEMAGINE has announced the launch of a new Magneto Enterprise responsive design eCommerce store for cinda b, an American produced line of handbags, totes, travel bags, and accessories that are designed with the latest trends, style, color, customer in mind. cinda b chose EYEMAGINE as its preferred eCommerce agency and Magento Solution Partner to complete a custom, responsive eCommerce store to stay ahead of the curve.
The Challenge
cinda b is a fast-growing enterprise with more than 1,000 independent retail locations throughout the United States. Before EYEMAGINE’s complete website redesign, a visitor to the cinda b site would not have known the grandiose nature of the retailer. cinda b's eCommerce website operated under an eCommerce platform that couldn't handle the robust business's online potential. In addition, the overall appearance of the site lacked the luster that the brand craved in terms of aesthetics and lifestyle design. The former 800 x 600 site template projected a cookie-cutter feel that didn't represent the cinda b brand accurately or modernly. In order to better project cinda b's style to the modern online shopper, EYEMAGINE broke boundaries and built a Magento Enterprise responsive design from the ground up to create a classy, custom eCommerce website for cinda b.
The Redesign
The overall responsive design of the cinda b Magento Enterprise store breaks traditional conventions for eCommerce. With a top-down navigation pushing the whole page down upon hover-over and a persistent footer, the site has a completely made-over and modern appearance.
Be it a smartphone, desktop, tablet, or laptop, the cinda b website looks amazing at every width. With mobile devices making up 55% of Internet usage, overtaking the 45% of desktop usage as of February 2014, it's becoming increasingly important for online retailers to provide their customers with easy mobile shopping. With a new age of online retail, cinda b took the leap to integrate a new responsive feature to the website to give its customer a fluid, mobile-optimized shopping experience.
The newly developed and custom designed cinda b website resulted in a visually appealing and user friendly product. Critical to the new site design was a way to showcase the company's key differentiator: its patterns. The patterns that cinda b offers needed to be visually displayed in an innovative, bold, and stunning way. The cinda b pattern page does just that, employing modern design techniques, long-scrolling, and a persistent side navigation bar to display different patterns:
Custom Functionality
Products are now organized by attributes like color, category and price. Additionally, EYEMAGINE removed the default “out-of-stock” feature from Magento Enterprise Edition, since cinda b is able to utilize its American made advantage and makes products to order in-house, same day. When items are sold out, it’s overridden in the Magento backend, the order gets placed, and the bag is made-to-order.
Next, EYEMAGINE integrated Magento with the SAGE ERP. An ERP integration was built to:
- update order status.
- send orders in for inventory management.
- create a ready-made shipping label.
- transfer all order statuses to the Magento admin panel.
- send the tracking number back to the customer.
Previously, cinda b had to manually print, add tracking, notify the customer of their order in the Magento admin panel, one at a time. This Magento Sage ERP integration makes shipping, order fulfillment, and inventory management extremely easier for cinda b. The automated, streamlined, and seamless shipping and fulfillment process has increased efficiency from cinda b's original manual order processing method.
Finally, there was an additional Unirgy store locator module integrated in the website that would help customers find their elite, premier, and regular brick-and-mortar retail stores. All social media streams such as Pinterest, Twitter, Facebook, and other sites can be found on the homepage. cinda b also personally requested added customized Magento Enterprise features, in which EYEMAGINE developed gifting, wish lists, custom gift-card templates, as well as full-page caching.
cinda b’s new redesigned responsive website fully provides customers a personalized shopping experience that their previous site could not match. Along with Founder and Chief Creative Officer Cinda Boomershine’s direction, EYEMAGINE was able to build a new and unique product that perfectly displays cinda b’s beautifully constructed handbags, totes, travel bags, and accessories. EYEMAGINE looks forward to maintaining a long-standing partnership with cinda b and offer support and managed eCommerce services when needed.
About cinda b
cinda b handbags, totes, travel bags, baby bags and accessories are all custom-designed using the latest durable, poly/nylon fabrics and fashion-forward color schemes, patterns and silhouettes. With all of their bags being water resistant, stain resistant, machine washable, surprisingly lightweight, and extremely durable, they pride themselves in producing their bags in U.S.A. With active lifestyles in mind, cinda b bags are practical and versatile, yet classy and chic. Each cinda b is personally designed by Cinda Boomershine herself, with the latest trends in style, color, and the customer in mind.
About EYEMAGINE
EYEMAGINE is an eCommerce innovator and a Magento Solution Implementor. Our developers are experts in their fields, and our team has extensive history working with some of the largest brands in the world. EYEMAGINE has helped design and develop eCommerce stores, mobile sites, and applications for respected companies as diverse as Disney, Hewlett-Packard, TOYOTA, and BRAVEN.
