Examples of Responsive Web Design
Responsive web design has become a hot topic in eCommerce design. More companies are adopting responsive web design because of the ever increasing popularity of mobile phones, tablets, and other devices. Having a responsive eCommerce store will become even more critical when tablets outsell PCs.
Responsive web design adapts and molds itself so a website’s content can be easily visible and accessible on any given device. In the past, many companies have had to create and maintain both a desktop website and a mobile site. However, with responsive web design, only one website is needed. Because of this, your website may be easier to maintain and less costly, since you don’t need to pay to keep a separate mobile site running.
We'll show you 4 examples of responsive web design, including Magento responsive design, B2B eCommerce responsive design, and single-page responsive design.
1. cinda b: Magento Enterprise Responsive Design
Whether you're browsing the web on a laptop or an iPad, the Cinda b Magento Enterprise Edition eCommerce site looks stunning on any device. Cinda b took the leap to adopt Magento responsive web design, and now has a completely new appearance that adjusts to any width. Following the launch of the new site, it was projected that 45% of online purchases were made from a desktop computer, while 55% of online purchases were made on smartphones and tablets. Their site now creates an enjoyable customer experience on any device with the help of Magento responsive design.
2. Magento Magnate: Responsive Web Design
The most common displays to look out for are desktop computers, laptop computers, tablets, and mobile devices. Touch devices are also more demanding, since they may be used horizontally or vertically. Having only one website setup for every device isn't very appealing for your visitors, but responsive web design allows you to connect with users by creating a friendly, device-specific interface. In fact, visitors only need to remember a single website URL. The days of “m.” URL prefixes are over!
3. HubSpot Integration for Magento: B2B eCommerce Responsive Design
The Hubspot Integration website correctly implements responsive web design. One can actually test whether a website has responsive or not by changing the size of the browser. Go ahead and try it for yourself.
Notice how even though we changed the size of the browser screen, the calls-to-action are still front and center, ready to be clicked on with ease by a mobile user.
With responsive web design, you can choose where content is placed on each individual device. For example, you can place your company phone number in a visible location for cell phone users, making it easier for them to contact you. It is also possible to control how much information is displayed on a device. There should be less clutter on a cell phone screen, since the mobile screen is already compact. Users won’t have to zoom-in to be able to read your websites content. Responsive web design keeps your website looking professional, while being well-organized and full of essential information. This clear organization allows for the ease of mobile eCommerce, and your calls-to-action are well defined and responsive. Your well-designed eCommerce store may even be eligible to win design awards!
4. Livescribe: Magento Enterprise Responsive Design
The Livescribe store is a great example of how content is displayed differently depending on the device with Magento responsive design. The full screen display features many product categories, account settings, and other useful links. When the website is compact, only the bare minimums are shown on screen. The categories are still there, but they have been categorized in a spate drop-down menu. Also, notice how their phone number is easily accessible. Customers can easily contact them for further details.
Don’t worry; responsive web design doesn't mar your search engine optimization. You don’t need to waste time and money creating website specific apps, since your website will already be fully optimized for mobile devices. In fact, these websites are already optimized for future phone and tablet models, while separate mobile sites have to be updated in order to work properly.
Just like with other recent design trends, responsive web design may not be the best option for your company. We recommend that you look through our white paper on the subject in order to see if responsive web design would be a good fit for your company.
