Magento has recently announced updates to Magento Enterprise and Community, adding benefits and shortcuts to the Magento eCommerce development process. The newly released Magento Enterprise 1.12 and Community 1.7 presents a great opportunity for all eCommerce stores to customize their business and provide a more customer-friendly experience. And with easier mobile access, merchants partnered with Magento can now generate customer segmentation and increase customer and brand loyalty.
Some of the key benefits of the new updates include:
|Visitor segmentation (Enterprise 1.12 only)
Originally unknown site visitors could browse your store. With the new Enterprise, you can now identify these users who are not logged in and present them with special promotions.
|Multiple Wishlist (Enterprise 1.12 only)
Customers can now save multiple wishlists and easily move items from one list to the other. The lists can be private or public and searchable by anyone. And it offers another source for merchants to gather data about favorite and best selling products.
|Add to Cart by SKU (Enterprise 1.12 only)
Make it easier for B2B customers and their ordering process when you introduce adding an item to cart through their SKUs. This is a great option for bulk orders or simply order through a catalog.
|Mobile HTML5 Interface
An easy solution for any merchant looking to build a mobile site. Device-specific and user friendly, the updates on both Enterprise and Community features clean product page display, easy zooming, swiping between images, and a drag and drop to the shopping cart.
|Auto-Generation Coupon Codes
It generates a unique set of coupon codes for every promotion you choose to run, easily keeping track and managing all your promotional operations. It also exports the codes for e-mail, newsletters, and distribution.
|Layered Navigation Pricing Enhancement
This introduces flexible prices and a navigation system which allows customers to find products faster based on a similar number of products within each range.
|Customer Group Pricing
Determine your ideal pricing depending on the type of customer, whether it’s a wholesaler, retailer, or individual customer.
This is just a few perks of a full range of benefits offered with the new upgrade. For a limited time only, our expert Magento web developers will install Magento Enterprise on your server(s) for FREE. For questions or assistance, contact us today.